Posts in Press
In the Spotlight: Sal Salcedo on Crafting Art, Community, and Conscious Beauty October 16, 2025

We push and remind each other that we are artists first and foremost. The duty of the artist is to remind people about their humanity and their beauty, especially when others have forgotten that.
We do yearly projects such as personal branding projects, in which we ask the artists to define and present themselves (color palette, personal style, inspiration, and philosophy). The idea here is that if we are able to know ourselves as we change, then we can help our clients as well.

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MainStreetGoesGreen: Case Study

Nova Arts Salon, founded in 2018, is a trailblazer in sustainable beauty practices. Committed to reducing waste and minimizing its environmental footprint, the salon has partnered with Green Circle Salons and implemented various eco-conscious initiatives, including advanced water filtration, energy-efficient lighting, and sustainable product sourcing. By integrating sustainability into its core operations, Nova Arts Salon has built strong client loyalty and positioned itself as an industry leader in eco-friendly salon management

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Why Women—Like Rihanna—Are Cutting Their Hair Short

After nearly a year of isolation, freedom is in high demand. Sal Salcedo, a hairstylist in Los Angeles, estimates that since reopening his salon, Nova Arts Salon, when restrictions relaxed, about 70% of his clients have asked for radical chops—up from around 50% pre-Covid. “As soon as they could, I had a lot of people reach out to me and say, ‘I want to cut it off,’”

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