Posts in Press
MainStreetGoesGreen: Case Study

Where Style Meets Sustainability

Nova Arts Salon, founded in 2018, is a trailblazer in sustainable beauty practices. Committed to reducing waste and minimizing its environmental footprint, the salon has partnered with Green Circle Salons and implemented various eco-conscious initiatives, including advanced water filtration, energy-efficient lighting, and sustainable product sourcing. By integrating sustainability into its core operations, Nova Arts Salon has built strong client loyalty and positioned itself as an industry leader in eco-friendly salon management

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Why Women—Like Rihanna—Are Cutting Their Hair Short

After nearly a year of isolation, freedom is in high demand. Sal Salcedo, a hairstylist in Los Angeles, estimates that since reopening his salon, Nova Arts Salon, when restrictions relaxed, about 70% of his clients have asked for radical chops—up from around 50% pre-Covid. “As soon as they could, I had a lot of people reach out to me and say, ‘I want to cut it off,’”

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