Industry Magazine New Year, New 'Do

artists predicting that chocolate tones and low-maintenance brunettes will shine in 2026. “The visual goal is dimension, lightness, and softness,” said color specialist Ana Aldaravi. “Color that looks like it lives in the hair, not something that’s painted on.”

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Sal Salcedo
In the Spotlight: Sal Salcedo on Crafting Art, Community, and Conscious Beauty October 16, 2025

We push and remind each other that we are artists first and foremost. The duty of the artist is to remind people about their humanity and their beauty, especially when others have forgotten that.
We do yearly projects such as personal branding projects, in which we ask the artists to define and present themselves (color palette, personal style, inspiration, and philosophy). The idea here is that if we are able to know ourselves as we change, then we can help our clients as well.

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PressSal SalcedoSpotlyts
MainStreetGoesGreen: Case Study

Nova Arts Salon, founded in 2018, is a trailblazer in sustainable beauty practices. Committed to reducing waste and minimizing its environmental footprint, the salon has partnered with Green Circle Salons and implemented various eco-conscious initiatives, including advanced water filtration, energy-efficient lighting, and sustainable product sourcing. By integrating sustainability into its core operations, Nova Arts Salon has built strong client loyalty and positioned itself as an industry leader in eco-friendly salon management

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